Liam
Palmer
2010 - 2017
Hayward Design
2017 - 2023
Airfield
2023 - 2024
Finally Agency
2024 -
Vegetarian Express
I’m a graphic designer and creative lead with over fifteen years of experience, specialising in branding, print, and digital design.
My love for design started young. My dad was a lithographic printer and the leaflets and brochures he brought home fascinated me. I wanted to know who created them. Soon I was experimenting with Photoshop, designing skins for early social media, and discovering the magic of the clone tool. By my teens, I was certain design was my future.
After studying design, graphics, photography, media, and business, I landed my first role at a local design and print shop. I began as a Print Finisher and Design Assistant, then worked my way up to Senior Designer, building a strong grounding in both the creative and technical sides of design.
From there, I joined Airfield Design, an agency specialising in food and drinks. I had the opportunity to work with household names including Britvic, Diageo, Mars, and GlaxoSmithKline. Over seven years I progressed to Studio Manager, leading a talented team and producing award-winning work, including recognition at the Drum Awards.
Today I’m Lead Creative at Vegetarian Express, driving in-house creative and brand direction. My philosophy is simple: idea first, design second. I believe great design doesn’t just look good; it solves problems, tells stories, and makes people care.
At the heart of my work is a passion for creative problem-solving and a commitment to turning complex ideas into clear, compelling visuals. The goal has always been the same: to do great work with great people.