Authenticity was at the heart of the Happy Samurai business plan. With many ingredients shipped in from Japan for the ‘as it’s meant to be’ taste. The identity had to match. This was Ginza Noodle Bar comes to the UK.
WORK COMPLETED AS PART OF HAYWARD DESIGN & PRINT
Happy Samurai provided a brief to create an engaging identity with a likeness to Ginza - a district of Tokyo. They wanted it to feel like a noodle bar had been lifted straight from Tokyo and placed in the UK.
Inside of the restaurant tables, screens show clips of Japanese game shows, anime and more. To increase brand exposure we developed motion graphics which could be used in between clips and in advertisements.
© Liam Palmer 2020