M&J were keen to shake off their bland corporate veneer and to look and sound like they really were… honest to god fishmongers. Our starting point was the Guvnor.
A no-nonsense, bold, plain-talking brand persona who informed M&J’s identity and whose tone of voice was instantly recognised by customers and employees alike. He is our constant guide. If ever we’re not sure how to proceed we ask ourselves…what would the Guvnor do?
GENERATIONAL KNOWLEDGE
M&J has kept old traditional skills alive and always have done… It’s no-nonsense, straight-talking, good, honest fishmongering. They have all the knowledge passed down through the generations and shared with thousands of customers.
Let's create something awesome ~Let's create something awesome ~Let's create something awesome ~