The Local Merchants
A modern take on classical menswear
Brand Identity & Website
The Local Merchants approached us to create a brand identity for their modern-day classical menswear store. With an offering of high-quality, hand-picked garments from across the world, Sam & Ed were keen to let the clothing do a lot of the talking.
With the identity now in place, TLM has already introduced brands never before seen on English shores, and been featured in magazines such as GQ and Vogue.
Moodboard. By Abbie King.
Palette. Refined from the original moodboarding.
Typography. A classic & modern type pairing.
Website. Shopify store design.
Photography featuring co-branded Informal(e) Suit. By Hannah Miles.
Furniture. Additional marks.
Selected Works
Vericut • Finally AgencyBrand Identity
M&J Seafood • AirfieldSeafood Guide
Vegetarian Express • AirfieldPlant-based Foodies
Vegetarian ExpressBritish Grains
Draught AssociatesViusal Aid 2
QV • Finally AgencyRoutine Builder Emails
Finally AgencyBrand Identity
Individual • Hayward DesignSpitfire Christmas
QV • Finally AgencySkincare Socials
PersonalWorld Cup 2014
Liam Palmer
Slanghouse
liam@slanghouse.co.uk
+44 (0)77 2060 5133
Liam Palmer
Slanghouse
liam@slanghouse.co.uk
+44 (0)77 2060 5133