Personal – Slanghouse

Personal • OMB

Blurry Photos, Crystal Clear Memories

Ad Concept

The brief was simple: sell safari holidays, and do it fast. Instead of going down the usual route of glossy, picture-perfect wildlife photography, we wanted to lean into what a safari actually feels like - fast-paced, exciting, and completely unpredictable.

We used heavily blurred, high-motion shots of an elephant, a giraffe, and a zebra to capture that chaotic excitement of trying to snag a photo from the back of a moving jeep. The copy hits the contrast perfectly: your photos might end up a bit of a mess, but the actual experience is something you’ll never forget. It’s raw, funny, and a lot more relatable than a staged holiday brochure.