Bringing plant-based to chefs
Client
Vegetarian Express
Agency
Airfield
Responsibilities
Identity, Layout, Retouching, Tone
I have worked with Vegetarian Express on wide variety of projects including print, online and environment design. I have played a major part in the roll-out of the Vegetarian Express brand. As a team we went against the norm of boring greens and hessian with the idea that Vegetarian isn’t niche anymore. Just like the food, the brand is big, bold and vibrant. This identity has helped raise the profile of Vegetarian Express and ensured they remain the number one in plant-based food.
