Showing the craft and graft of fishmongery
Client
M&J Seafood
Agency
Airfield
Responsibilities
Design, Layout, Retouching
One of the last things to be rolled out in the new brand for M&J Seafood was the product guide. This guide needed to be informative, easy to navigate, on brand and in ‘The Guvnor’ persona. After designing rough layout ideas, type styles and agreeing with the client on a look and feel, I took in and processed data into categories before galleying information and working up into layouts. I dealt with the proofing process throughout, organising photography, copy-writing and print.
